Latest From the Blog

Personalization At Scale – And Other Sales Madness!
One can hardly believe the really stupid stuff modern B2B salespeople are pitched by sales gurus and over-funded CRM software firms with no chance of

Why Toxic Company Culture Is Seen Best On Last Day
Culture is the opium of the masses for high tech, B2B companies. The more a CEO and VP of People and Culture use that empty

What’s Beyond The Cloud?
Recently some team members met with one of the world’s largest investment banks and the discussion quickly went to digital transformation – or better said,





There Is No Cloud! It’s Just Someone Else’s Data Center
Boards, CEOs, business leaders are waking up to the fact that the cloud is just someone else’s data center. There is little or no transformation.

Cost of Enterprise Sales—The Vast Not-So-Hidden Tax
Would you found an enterprise software company, take all the risk, go into debt, maybe mortgage your home if you had a built in tax

Sometimes It Feels Good To Mess Up Your Competitor’s Hair
Why It’s High Time For Confrontational Marketing When everyone has tepid messaging, go bold! Go to a technology trade show. I dare you! Walk the

Sales Reps Are Failing! Why?
The Great B2B Sales Fallacy You are the founder, CEO, arriving each morning before 7:00, opening the office. Around 9:30 the sales team straggles