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Latest From the Blog
Why A VC Is Like A Pet Rattlesnake
Why wouldn’t you give your child, or a friend’s child, a pet rattlesnake? Because you know rattlesnakes as a pet are likely to end up
Why Content Marketing Fails
Why Content Marketing Fails Tell me something I don’t know! Content marketing needs to be something other than bland baby food! Let’s do the checklist
Why Toxic Company Culture Is Seen Best On Last Day
Culture is the opium of the masses for high tech, B2B companies. The more a CEO and VP of People and Culture use that empty
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WTF! We Just Got Funded And Everyone is Quitting!
We Just Got VC Funding and Everyone is Quitting! Whiskey, Tango, Foxtrot. WTF? VC funding is not necessarily a good thing! “We just closed
Why Content Marketing Fails
Why Content Marketing Fails Tell me something I don’t know! Content marketing needs to be something other than bland baby food! Let’s do the checklist
Cold Calling – Miserable For Both Parties
Cold calling just sucks. Everyone hates it. Yet, there are still companies our there who push it! Meet SalesLoft.com! They enable cold calling scams! This
It’s High Time For Confrontational Marketing
When everyone has tepid messaging, go bold! Go to a technology trade show. I dare you! Walk the ocean of booths — some costing over
Business Dev Is Too Important To Be Left To Corporate Politicians
Business development is one of the most currently needed roles in tech B2B yet is often handicapped by having the least talented people inhabiting it.
New B2B Sales Model Makes Transaction Sales VP Obsolete
For those who live in the world of bringing disruptive technologies to market, it has long been apparent the B2B transaction sales force model is
Cost of Enterprise Sales—The Vast Not-So-Hidden Tax
Would you found an enterprise software company, take all the risk, go into debt, maybe mortgage your home if you had a built in tax
It’s High Time For Confrontational Marketing
When everyone has tepid messaging, go bold! Go to a technology trade show. I dare you! Walk the ocean of booths — some costing over
Sales Reps Are Failing! Why?
The Great B2B Sales Fallacy You are the founder, CEO, arriving each morning before 7:00, opening the office. Around 9:30 the sales team straggles