Perhaps never in the history of the planet has sales activity, driven by nonsensical systems like CRM, Account Based Marketing and sales process managers like
There was once a day when sales managers were the absolute best of the best in sales. They often had to be forced into management
Selling to the CIO is over because they are not the change agents – they are the entrenched bureaucracy. Selling to the CIO is no more. Time’s up. For a tech generation, the VP of IT, then the CIO has been the gold standard landing zone for technology products. No more.