Most SaaS Marketing is Stupid, Why Is Everyone Still Doing It? My thesis is that marketing in the software, tech and SaaS worlds is not
Social Media Marketing — Where Enterprise Sales Dies There may have been a time when social media marketing was a useful tool for finding
VC Backed Companies Need Sales Monkeys VC backed companies, particularly those dead men walking in DevOps and browser testing, use the Sales Monkey Model.
SaaS Software Needing the 40% Rule for Liquidity One would think with the stock market as hot as it is, now would be a great
Virtually all selling in the B2B enterprise space today is to Cubicle Village, not decision makers. The difference is stark. A decision maker is driven