Disruptive Startups Are Different — Innovators Are Looking for Them!
Almost every tech company says they are “disruptive.” They aren’t.
Disruptive means you move a decimal point, or several. That is the key measurement. You operate 10x or more faster. You are 10x or more less expensive. You deliver 10x a benefit over current technology.
If you have technology that changes how something is done, you are very different from the “nice-to-have” features in hundreds of VC funded B2B firms.
But, unfortunately, they have polluted the buyers because they cold call, attack them with Account Based Marketing, drive them crazy.
So, B2B buyers avoid enterprise B2B sellers like they had Ebola.
The disruptive world is different. There are buyers who WANT to hear from you; you just must cut through the noise.
And venture capital causes much of that noise.
Disruptive innovation does not need venture capital because early venture capital will make the disruptive company do stupid things fast.
The venture capital firm will force the disruptive innovation company to hire a sales force it does not need, bulk up marketing, business development and spend money on useless things that bring no early value.
The disruptive technology company is selling to the innovator and early adopter.
Building that expensive sales force is just a waste of time. Those former B2B enterprise sales teams could not find an early adopter if he or she were wearing a prison ankle bracelet.
Thus, few sales, endless dilutive financing rounds, and the founders lose their equity.
Everything is different before you have your first customer, or your first real, paying-in-full customer. Your physics are entirely unlike any other type of company because you need to sell to a different buyer—-the innovator and early adopter.
As the traditional technology adoption curve below shows, your market is a focused group of technology pioneers with very unique buying habits. They think differently, respond to different stimuli, and often want to be your ally.
ContingencySales is 100% focused on the innovator and early adopter.
They are not hard to find—they just respond to different messages.
They want to find you as much as you want to find them.
ContingencySales employs techniques that find these early customers saving dilutive, useless financing rounds.
The best way to market is to have customers who fund your development, with no equity dilution, and become cheerleaders taking you to their friends and colleagues.
Selling to innovators and early adopters is truly different.
So is ContingencySales.