Disruptive Startup Marketing is Highly Misunderstood

Startup marketing is one of the most misunderstood wastes of money.

A startup needs marketing, as does any company.

Traditional marketing types come from the “demand gen,” “inbound marketing,” outbound marketing,” “account based marketing,” and a host of other marketing concepts, all of which are useless.

The disruptive startup is all about finding that 15% of the market who are the innovators and early adopters.

These people are not found by the traditional marketing programs – those are better used for mature, money burning companies looking to find the late adopters.

If you are a disruptive startup, skip all the marketing expense.


Focus 100% on your differentiator, what it means to the customer, and have a distinct Point of View.

Save the money.

You will need it later.